User Experience Lead, New York Magazine

New York, NY, May 2013 to Present
I design and prototyped authoring tools leveraging advanced web technology that empower authors and editors to create great content. Information design and interactions are at the heart of my work. I conduct user surveys, spearhead new interactive initiatives, and construct frameworks for multimedia content.

UX Designer, McCann Erickson

New York, NY, August 2011 to May 2013
As a UX designer at McCann, my primary responsibilities are to envision the complete workings of human computer interactions. I regularly generate user flows, wireframes, interactive prototypes, and to conduct in depth research on user activity and UX design patterns to demonstrate my thinking and question assumptions. Working in a small team to redesign IKEA.com, I established high level templates that solved a myriad of interaction and communication challenges. Designed integrated technology solutions for in-store, mobile apps, web interfaces, and print.

Web Designer, PromediaCorp

New York, NY, February 2011 to August 2011
As a web designer for this innovative consultancy, I streamlined the CSS of their fluid grid system to optimize mobile compatibility. Generated comps & mockups that I then implemented in their CMS. Designed motion graphics for videos and presentations, including one given at the 2011 SXSW conference. Developed branding, UI & UX for Statdash, a recently developed social media analytics platform.

Assistant Interaction Designer, Guggenheim Museum

New York, NY, January 2011 to April 2011
Created designs for web and print, including implementation of new CMS components and assuring high quality standards for print. Collaborated with Apple to create the Guggenheim imagery used in the promotional material for Mac OSX Lion. Managed content and layouts across all publications on the Guggenheim Web site. Produced videos for special exhibitions. Assisted in the design of micro sites for exhibitions and installations.

Graphic Designer, Flavorpill Productions

New York, NY, October 2010 to December 2010
Designed custom graphics for creative campaigns from major corporate sponsors such as Ralph Lauren and Ann Taylor that were then used in company webpages and emails. Generated banners and posters for a variety of in house projects and ad campaigns.


New York University, Bachelor of Fine Arts, Digital Art

University Honors Scholar, Dean’s Research Colloquium, Dean’s List
Study Abroad: Ghana, West Africa; Berlin, Germany; Shanghai, China
Graduated with Honors 2010, Cumulative GPA 3.5
National Taiwan University, Certificate of Achievement
Advanced Mandarin Chinese, National Han Yu Scholarship 2010

Recent Projects

User accounts, New Branded Website, CMS Exploration

McCann Erickson
Conceptualizing a new e-commerce platform for one of the world's largest retailers.

Over a six month period I worked for the Guggenheim's Web Department developing new page designs and optimizing pages based on user behavior.

A project that generated a complete mobile web strategy for two branded websites.